Below is four magic words of successful advertisement, called the law of AIDA:
A= bring consumers Attention.
I= bring consumers Interest.
D= trigger consumers Desire.
A= let them take an Action.

when you write your issue you are targeting specific audiences try hard to put this concept into your consideration,analyze their needs and then bring thier attention and interest, and trigger thier passion to continue reading your article get feedback" action" from them.